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PCD – The full form of PCD is Propaganda cum Distribution. In The Pharma Industry, PCD is used for marketing and distribution rights. When a company gives permission to a person or other company to sell their products by their name. It is called franchising a business. Generally, the franchise works in the line with the principles and work ethics followed by the company that permits it.

• Low-Risk Factor and Low Investment Required. …
• Monopoly Rights Advantage. …
• Higher Opportunity for Growth and Development. …
• Business Liberty. …
• Low Marketing Cost. …
• No High Competition. …
• Free To Expand Your Business.

A retailer/Pharmacy margin is approx. 16-22% percent at branded medicines and 20-50% at generic medicine. Along with margins they also get benefits of scheme and offers provided by companies. Retailers/pharmacies also enjoy credit facilities provided by companies and/or stockiest